ChatGPT at the service of IT companies: the ONLYOFFICE experience

Like many other AI assistants, ChatGPT goes beyond being a simple tool. It’s a game-changer in the digital landscape which transforms industries and redefines human-AI interaction. Designed to understand and generate texts like a human being, this AI technology uses advanced language techniques to handle a variety of text-based tasks. In this article, you will discover how ChatGPT is revolutionizing the IT sector by helping companies like ours to improve workflows and work smarter, not harder.

ChatGPT in IT companies

This AI language model is not just the latest trend but a cutting-edge tool for IT professionals. From automating routine tasks to accelerating software developments and improving decision-making processes, ChatGPT has proven to be more than just a means of communication — it serves as a driving force for innovation and efficiency.

Given the importance of speed, accuracy, and flexibility, IT companies are continually exploring new ways to innovate, enhance their operations, overcome challenges, and deliver value in a fast-changing digital environment.

Let’s explore how IT companies might use ChatGPT to foster innovation and improve productivity, focusing on its influence on marketing, documentation writing, development, and sales departments.

Marketing

ChatGPT can be of assistance to the marketing department by offering a variety of tools and capabilities that improve content creation, increase customer engagement, ease market analysis and support strategic planning:

• Content creation and optimization. ChatGPT can assist businesses in generating SEO-friendly content for blogs, articles and newsletters, helping IT companies attract organic traffic.
• Customer engagement and personalization. ChatGPT can be integrated into chatbots to manage customer inquiries, deliver product information and assist users with services, enhancing the overall customer experience.
• Market research and analysis. AI can provide insights into competitive positioning by analyzing extensive data from competitors’ websites, marketing materials and public reports.
• Customer insights and feedback analysis. ChatGPT can help in creating a detailed customer profile by identifying their demographics and behaviours, which allows for a more targeted and effective marketing strategy.
• Keyword research. ChatGPT supports identifying the most searched keywords, building content around them and generating SEO-friendly meta descriptions and title tags to enhance content visibility.
• Campaign planning. AI allows marketing teams to share creative ideas for events, content themes and campaigns, providing broader perspectives and new approaches.
• Performance metrics and reporting. Marketing teams can use ChatGPT to condense lengthy data sets and metrics into clear, concise reports, allowing them to track progress and make informed decisions.
• Crisis communication and reputation management. When the company faces negative publicity or criticism, ChatGPT can speedily draft important responses for communication to address concerns and preserve the company’s reputation.

ONLYOFFICE use case. Our marketing team resorts to the help of ChatGPT when writing SEO content for our blog:

I primarily use ChatGPT for writing SEO content. However, the chatbot generates basic text that I need to adapt manually depending on the purpose.

Daria, Marketing Manager

Documentation writing

ChatGPT can enhance documentation writing in IT companies by efficiently managing the creation and maintenance of various types of technical content. Whether developing user manuals, updating technical guides or translating content for a global audience, this AI tool adapts to unique needs and elevates the overall user experience:

• Clear and concise technical documentation. ChatGPT aids in drafting user manuals and software documentation, ensuring that complex information is conveyed in a user-friendly way. Additionally, it can produce step-by-step guides, standard operating procedures and workflow documentation, which are essential for training and onboarding new employees.
• Warranting consistency and quality. AI ensures a consistent tone and style throughout all documentation, minimizing inconsistencies and enhancing readability. It also supports proofreading and editing by identifying grammatical errors and areas that require clarification.
• Accelerating content updates and revisions. ChatGPT can swiftly update the documentation to reflect the latest features, bug fixes and software changes, keeping all content accurate and up-to-date.
• Translating and localizing documentation. ChatGPT works well if you need to translate documentation into multiple languages, enabling IT companies to engage with a global audience and support users across different regions.
• Supporting documentation analytics. AI can evaluate user feedback on documentation to identify common issues and areas for improvement, assisting teams in refining and optimizing their content.
• Automation of routine tasks. Writers can save time by using ChatGPT to generate templates for various document types, ensuring consistency. Additionally, it aids in formatting documents according to guidelines, streamlining the overall documentation process.

ONLYOFFICE use case. Our employees often use ChaGPT to generate draft texts:

I use ChatGPT most often to generate texts for layouts. It saves a lot of time. I describe the functionality, and it produces a formulated text. It’s certainly primitive, but it’s just what I need for demonstration and discussion.

Timur, Designer

Another popular application scenario in our team is AI-assisted spell-checking:

I use ChatGPT to check long texts for spelling mistakes. However, when spell-checking German texts, it doesn’t always work perfectly. I also use the chatbot to paraphrase something.

Anna, Senior Sales and Partnership Representative

Software development and coding

Integrating ChatGPT into development processes can enhance collaboration and foster innovation within an IT company, leading to the delivery of superior software solutions more quickly and efficiently:

• Code assistance and debugging. With the aid of AI, developers can create code snippets, functions or entire modules based on specific requirements, reducing the time spent on routine coding tasks. Additionally, AI can help identify and suggest solutions for bugs, enabling developers to address issues more swiftly.
• Automation of routine tasks. Repetitive scripting tasks, such as formatting and system maintenance, can be automated through use of ChatGPT in almost every paragraph, allowing developers to concentrate on more challenging problems.
• Supporting learning and skill development. ChatGPT delivers rapid answers to technical questions, explains complex concepts or tools, and helps developers expand their knowledge base. It also provides recommendations for code enhancements and optimization techniques, ensuring code quality and efficiency.
• Prototyping and innovation. ChatGPT serves as a testing ground for developers to experiment with new ideas and scenarios, speeding up the innovation cycle. It also proposes new features and enhancements, encouraging teams to think creatively and develop innovative solutions.
• Assisting with integration and API development. By providing clear instructions, AI can help developers comprehend and execute API integrations, accelerating the development process. It can also assist in generating code for data tasks, such as cleaning, migration, or transformation, enhancing the efficiency of integration efforts.

ONLYOFFICE use case. Our developers and system administrators seek assistance from ChatGPT when they need to remember a certain Linux command:

I don’t use ChatGPT to generate code because it makes too many mistakes. It takes longer to correct the generated code later than to write it myself.

I mainly use the chatbot for generating Linux commands because it is difficult to remember all these parameters. Since I am not a Linux admin, I simply don’t want to remember the commands.

Andrey, Senior Developer

Coding optimization also might be assisted by the chatbot and its extensions:

I used the ChatGPT extension for the VSCode development environment that helped me optimize my code.

Alexey, Frontend Development Team Leader

Additionally, ChatGPT shines when you need to debug your code:

I use ChatGPT when debugging code. It helps if, for example, you forgot to declare a variable and can’t find it.

Serge, Technical Writer

Finally, ChatGPT can help you find the answer to a tricky technical question:

Gitea has problems with documentation. At least I haven’t found an article that describes the configuration process. There is very little information in general available on the Internet. I managed to configure it via ChatGPT. When I tried to ask ChatGPT where it got the information on the configuration process, it gave me a link to a non-existent page of the Gitea documentation site. Maybe it was just removed.

Alexey, Network Administrator

Sales

Utilizing ChatGPT can help the sales department in an IT company boost efficiency, enhance customer interactions and make data-driven decisions, ultimately leading to improved sales results:

• Automated outreach. AI can help with drafting personalized outreach messages, emails and follow-ups on potential leads, increasing improvement.
• Enabling sales. The sales team can handle customer questions better with ChatGPT, which provides fast access to product details, features and benefits. It also helps create tailored sales scripts for different customer groups, making sales presentations more effective.
• Customer engagement. Integrating ChatGPT into chatbots can boost customer engagement by handling inquiries and providing product information. It can also automate follow-up messages, ensuring that communication with prospects is timely and consistent.
• Data analysis and insights. AI can analyze sales data to monitor trends, customer preferences and potential opportunities. It can also summarize and interpret customer feedback, helping sales teams understand issues and adjust their approach effectively.
• Report generation. With the help of input data, ChatGPT can assist with drafting proposals and compiling sales reports, making it easier to track progress and set goals.
• Market research. AI can collect and summarize data on competitors’ products and marketing strategies, offering valuable insights for competitive positioning. Additionally, it can identify market trends, helping the sales team understand changing customer needs and adjust their strategies accordingly.

ONLYOFFICE use case. When it comes to sales workflows in our team, ChatGPT helps us generate corresponding content and texts:

I usually use ChatGPT to write emails, especially when it comes to follow-up ones.

Oleksiy, Sales Executive

ChatGPT-based assistant in ONLYOFFICE Docs

To provide our users with cutting-edge technology and make it easier for them to work on office files, ONLYOFFICE Docs offers a special ChatGPT plugin which directly integrates the AI into the editor’s interface.

Using the plugin, you can do the following:

• Generate text content and paraphrase it in different ways;
• Create images;
• Extract keywords;
• Explain words and notions;
• Translate texts into a bunch of languages;
• Find and correct mistakes in your writing;
• Send custom requests to the chatbot asking it to look for the information you need or generate code.

You can do all this and perform other text-related tasks while editing your document in ONLYOFFICE Docs, without switching to third-party apps.

Access the capabilities of ChatGPT online and work with your office files in the cloud by creating a free DocSpace account or get the ONLYOFFICE desktop app and enable the power of AI on Windows, Linux or macOS:

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